Ice Spice is set to release her new album, Y2K, next month. She skyrocketed to fame with her 2022 hit song “Munch,” earning endorsements from industry heavyweights like Drake, Nicki Minaj, and Taylor Swift. These co-signs led to major features and appearances in pop culture, including a spot in The Barbie Movie. However, as she prepares for her debut album, Ice Spice faces some challenges with her listeners.
Fans have expressed disappointment with the lead singles “Think U The Shit (Fart)” and “Gimmie A Light,” feeling they don’t measure up to her earlier work from late 2022 and early 2023. Despite the criticism, there is still anticipation for her album, which drops on July 26th.
A concerning trend has emerged regarding Ice Spice’s Spotify listenership. A recent tweet highlighted that she has lost 25 million monthly listeners over the past year. In June of last year, she had 40 million monthly listeners, but now she is just above 16 million.
One possible explanation for this decline is the lack of new projects. It’s common for artists to see a drop in listenership between album releases. However, with two new singles already out, some fans are worried about her current musical direction.
Y2K could be a pivotal moment for Ice Spice. Whether she can recapture her previous momentum remains to be seen, and only time will tell if this album will mark a successful chapter in her career.