Rihanna has taken the fashion world by storm once again as the new face of Dior’s J’Adore fragrance, solidifying her influence in the industry!
On Tuesday (June 18), the singer of “Rude Boy” announced, fresh off the debut of her haircare line, Fenty Hair, that she has entered the fragrance space by teaming up with the popular fashion house Dior.
In a straightforward Instagram post, Rihanna was seen wearing an elegant black ensemble paired with sunglasses and a hat. A second snapshot gave fans their first look at the sleek perfume bottle design, featuring gold accents against a backdrop of a blazing sun.
The caption simply reads, “The secret is out.J’adore @dior.”
Check out the post below.
“The scent, that I have known and loved for so long, means so much to women,” Rihanna said in a statement, per Women’s Wear Daily. “I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”
Sealing the deal with an announcement of their own, Dior wrote: “Christian Dior is truly delighted to welcome icon Rihanna, whose wide-ranging talents, remarkable beauty and universal appeal now embody the world of J’adore.”
The move closely follows the release of Rihanna’s highly anticipated haircare line, “Fenty Hair.”
Taking to Instagram on Tuesday, June 4, the Barbadian beauty announced that “a new family is moving in,” teasing the launch of her brand-new venture, which launched on June 16.
“@fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for,” she added, alongside a video clip featuring herself in a blonde pixie cut wig and classic trench coat, strolling through her “new” neighborhood complete with a diverse community of perfectly coiffed neighbors.
“You know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural,” she added, explaining the inspiration behind the line.
“So I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style 💁🏿♀️”