Beyoncé has given her fans a special treat by sharing glimpses of her birthday celebration with JAY-Z. The superstar, who recently turned 43, posted a series of Instagram photos on September 5th, showcasing her sun-soaked vacation at a tropical destination. The intimate snapshots feature Beyoncé and her husband enjoying moments of relaxation and joy.
In the photos, the couple can be seen indulging in Beyoncé’s newly launched whisky, SirDavis. The power duo is captured swimming in the sea, lounging with cigars, and unwinding in a stylish cabana. Beyoncé also shared solo shots celebrating her birthday with festive balloons. She expressed her gratitude in the caption, writing, “I’m so grateful for another year. Thank you for the loving birthday wishes.”
The release of SirDavis marks Beyoncé’s foray into the spirits market. Developed in partnership with Moët Hennessy, the whisky is named after her great-grandfather, Davis Hogue, who was a moonshiner during Prohibition. “I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” Beyoncé stated. “When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.”
SirDavis is crafted, blended, and bottled in Beyoncé’s hometown of Houston, making it Moët Hennessy’s first American-developed spirits brand. Each bottle is priced at $89 and is available both in stores and online worldwide. The packaging, featuring a prancing horse, nods to Beyoncé’s recent country music pivot and aligns with the theme of her latest album, Cowboy Carter.