Nelly Reboots Apple Bottom Jeans, Pledges A Bold Fashion Comeback

Nelly performs onstage during the BET Hip Hop Awards 2023 at Cobb Energy Performing Arts Center on October 03, 2023 in Atlanta, Georgia.
ATLANTA, GEORGIA – OCTOBER 03: In this image released on October 10, 2023, Nelly performs onstage during the BET Hip Hop Awards 2023 at Cobb Energy Performing Arts Center on October 03, 2023 in Atlanta, Georgia. (Photo by Terence Rushin/Getty Images)

Nelly is gearing up to relaunch his Apple Bottom Jeans clothing line, which became a fashion staple during the 2000s. According to reports, the rapper affirmed that he will revive the brand in November. Nelly stated, “Our goal as a brand remains the same: celebrating ALL women, all shapes and sizes. We have amazing new styles and are ready to shake the fashion world again … we’re back!!!” He also mentioned how they’ll be creating new designs that “give the jeans that stretchy form-fitting feel and inclusive size ranges.”

NElly’s Heartfelt Tribute: A Surprise Birthday Celebration for Ashanti

Meanwhile, Nelly has been thriving in his personal life. The St. Louis native recently welcomed a child with Ashanti, and the high-profile couple has now tied the knot. Just last week, he staged a surprise birthday celebration, sharing a heartfelt video of the moments building up the reveal in a touching tribute to his wife. After clips, of the couple and their loved ones leading up to the event, the video reveals Ashanti–who just turned 44 on October 13—having a delightful realization. Her husband has orchestrated an extravagant surprise: a vibrant island-themed birthday party, complete with lush tropical decor.

Nelly provided a caption for the video, saying, “Happy Bday To the most beautiful woman in the world.. Putting Smiles on your face is something i wake up thinking about and the thing I love doing the most… grateful to have someone who loves and appreciate me as much as I do them … love you mama.” Ashanti then responded in the comments, stating, “Awwwwww Thanku babe!!!! U did such an amazing job!!!! You always go out of ur way to make me smile…I love & appreciate u sooooo much!!! I’m so grateful to have the most thoughtful, kindest, loving man in the world! This birthday was so special & meant everything to me. I love u infinitely.” Ashanti and Nelly celebrated the arrival of their son, Kareem Kenkaide Hayes, on July 18, opting to keep his name and birthdate under wraps until late August.


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