MC Lyte is partnering with the NFL’s Inspire Change, the league’s social justice initiative.
The legendary rapper’s song “King King”, which features Queen Latifah from her new album 1 of 1, pays tribute to NFL players who use their voices and platforms to uplift their communities.
Additionally, the campaign features a conversation between MC Lyte and Anquan Boldin. The NFL legend is the co-founder of the Players Coalition, which was established after the death of his cousin due to gun violence.
In the discussion, they talk about how music artists and pro athletes can use their talents to evoke positive change.
In a statement, MC Lyte shared the importance of the partnership.
“Hip-hop and sports have always been at the forefront of driving social justice movements, coming together to amplify voices and spark meaningful change,” MC Lyte said. “My single ‘King King’ is a tribute to the athletes who use their platforms to champion equality and justice.
“These individuals take significant risks to stand up for what’s right, inspiring progress and uplifting communities in the process. I want to thank Anquan Boldin, the Players Coalition, and the NFL’s Inspire Change initiative for fostering these vital conversations. Their dedication fuels a movement that will resonate for generations.”
“I had the honor of sitting down with MC Lyte to discuss her new single ‘King King,” Boldin added. “She dedicated it to Players Coalition’s tireless work we have undertaken addressing issues that have directly affected our communities.”
“The first time I heard King King, it reminded me of the responsibility of men and what Players Coalition, over the past seven years, has impacted including police-community relations, education, civic engagement, and reducing gun violence,” he continued.
Since its launch, the NFL’s Inspire Change has invested more than $375 million to advance opportunity nationwide.
Leave a Reply