Blue Ivy isn’t the only one asking Shawn Carter for fashion advice.
On Wednesday (Jan.24) Moncler, a European fashion giant, released its highly-anticipated collaboration with Roc Nation designed by Jay-Z. Moncler and Roc Nation shared a trailer for the release on Instagram on Tuesday (Jan.23). The collaboration is a follow-up to Jay-Z and Moncler working together in 2023 on the audio/visual project “The Art of All” for London Fashion Week.
Esquire shared a first look on Wednesday that identifies the new collaboration as European luxury with a little New York swagger. Jay-Z designs a collection that includes puffers, a croc-printed bomber, a streamlined vest, a heavyweight, drop-shoulder tee/sweatshirt hybrid, a pair of voluminous sweat shorts, and a fuzzy bucket hat.
As Moncler describes it, the collaboration aims to create an assortment of modular elements that can be mixed and matched, sort of like sampling records and building tracks. It’s a fun and apt way to look at the collection.
Jay-Z’s design is a part of the Moncler Genius project. On Moncler, the collaboration’s message is the following: “A call to action to find your inner voice – a symbol of creativity without limits, the collection epitomizes the sentiment that Genius is everywhere.”
Highsnobiety says Jay-Z’s design is Moncler’s best collaboration to date.
The entire collection will be released on the Moncler website.
Roc Nation has made great strides in fashion since its launch in 2008. Jay-Z’s longtime friend and Roc Nation executive Emory Jones sat down with TT Torrez last summer to discuss the company’s fashion deals and more. Watch it below.