New Kendrick Lamar music appears in the new ad in support of the upcoming Chanel Spring-Summer 2024 Haute Couture show.
The song is featured on The Button. The project is a collaboration between Chanel and Lamar and partner Dave Free’s pgLang. The collaboration marks the first between K. Dot and the fashion giant.
The short film’s description reads:
“At the invitation of Virginie Viard, Kendrick Lamar, and creative partner Dave Free meet the world of CHANEL Haute Couture for the first time, bringing to life a story about time and transmission. Actress and House ambassador Margaret Qualley plunges us into the tale “The Button” alongside actress and House ambassador Anna Mouglalis, as well as friend of the House Naomi Campbell.“
The film of the Chanel Spring-Summer 2024 Haute Couture show will be revealed on Tuesday, January 23rd at 2pm, Paris time.
In other news, Lamar is currently developing a touring company to tour throughout Africa.
Kendrick Lamar flew from the West Coast to announce the Summer Jam main stage in 2015. He spoke with Ebro in the Morning about his latest album, performing in NYC, controlling his music, and social issues. Rewatch the interview below.