Adidas Reigns Victorious In Legal Battle Over Kanye West Partnership

NEW YORK, NY – MARCH 31: An Adidas corporate logo hangs on the side of their Soho Store on March 31, 2024, in New York City. (Photo by Gary Hershorn/Getty Images)

Adidas reigned victorious in their court battle against shareholders after accusations of violating security laws. Investors claim the sneaker giant didn’t alert them to Kanye West’s extreme behavior. Unfortunately, Judge Karin Immergut didn’t see it that way. Immergut admitted in an Oregon courtroom on Friday (Aug. 16) that although she didn’t condone West’s “erratic” behavior, the company wasn’t at fault. That said, she noted it was “troubling” it happened at Adidas. “The question before this court is not whether to admonish Ye or hold Adidas morally accountable for Ye’s conduct,” the court documents read.

“Rather, this Court is faced with a precise legal question: has Plaintiff sufficiently pleaded facts showing that Adidas misled investors and thereby committed federal securities fraud? On the current record before this Court, the answer is no.” Nearly a decade ago, West and Adidas launched their partnership. However, by 2022, things had soured between the two. West, often known for his provocative nature, sparked a major controversy after making several anti-Semitic comments.  

What happened with Kanye West and Adidas?

HOLLYWOOD, CA – JUNE 28: (L-R) adidas CMO Eric Liedtke and Kanye West at Milk Studios on June 28, 2016 in Hollywood, California. adidas and Kanye West announce the future of their partnership: adidas + KANYE WEST. (Photo by Jonathan Leibson/Getty Images for ADIDAS)

He even appeared on far-right, conspiracy theorist, Alex Jones’s show where he declared his love of Adolf Hitler. Not long after, brands like Balenciaga and GAP cut ties with the controversial star. The partnership with the popular shoe brand had nearly dissolved by that time. In other news, Kanye West and his wife, Bianca Censori were spotted attending a Donald Trump rally in Beverly Hills, CA, Page Six reports. The outlet referenced a TikTok video that had made its rounds on social media.

A trump supporter (and assumedly Kanye West fan), shared a video of West and Censori. The pair pulled up to the scene in a Tesla cyber truck. This isn’t the first time Kanye West publicly supported Donald Trump. In 2016, the “Yikes” rapper often sported a “Make America Great Again” hat, which is Trump’s campaign slogan. He also stopped by the Trump Towers for a photo-op with the controversial politician. He’s yet to speak on the upcoming election, or Trump’s competitor, Kamala Harris.