Just in time for the holidays, Beyoncé launched a new fragrance, Cé Lumière, and released a trailer on Thursday morning (Oct. 24).
Queen Bey unveiled the fragrance on social media and announced it on media outlets worldwide. The product is made of a gold frame with Cé Lumière written across the center. According to the singer’s caption, the fragrance is now accepting pre-orders.
The fragrance’s teaser trailer captures a sun-rising mountain range ambiance. The 1.7 oz perfume’s retail price starts at $160, and it also has a chrome bottle on the singer’s website.
The teaser received over 107,000 likes and 5,000 comments within an hour of Beyoncé posting it on Instagram. “GOLD ERA!!! I love to see your products in French,” commented social media user @Beyhive.be.
The latest product joins several new items released by the icon over the summer. In August, she launched her popular whiskey brand, SirDavis, with Moët Hennessy. On September 30, she reintroduced Levi Jeans’ classic 501 jeans with a new collaboration. The new collaboration was led by her new album, Cowboy Carter, which features a song about jeans with Post Malone titled “LEVII’S JEANS.”
In May, Beyoncé’s country debut surpassed over a billion streams while being snubbed of Country awards. Cowboy Carter was submitted for the 2025 Grammy Awards, and the singer is able to break the record for the most Grammy award wins ever.
Pre-orders for Cé Lumière are available now on Beyoncé’s official website. The fragrance will be shipped out in November for the holiday season.
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