NovaMen, the men’s division of Fashion Nova, has tapped D Smoke and Kordell Beckham to lead its winter campaign.
Taking to Instagram, NovaMen shared their excitement about the collab and shared the visual.
“3x Grammy nominee D Smoke & ‘Love Island USA’ winner Kordell Beckham collaborate on an exclusive NovaMen Winter Campaign. Luxury meets street in tailored trench coats, textured overshirts, and high-end herringbone fabrics that hit every note to make harmonized styles that combine warmth and fashion-forward flair,” the post read.
D Smoke also took to Instagram to announce the collaboration with the popular fashion brand.
“As we move into a new era it’s only right @novamen help us dress it up. Me and @korde1ll linked up to show em how it’s done,” D Smoke wrote.
Filmed against the intimate backdrop of an after-hours blues bar, the campaign gives a vivid depiction of fashion and friendship. D Smoke and Kordell show off their fresh threads that are curated for the winter months.
In the video clip, guest appearances are made by Ronald Farris, D Smoke’s father, and Serena Page, Kordell’s girlfriend from “Love Island USA.”
Also, the campaign features “Like This,” a new song by D Smoke.
The NovaMen drop comes equipped with 26 winter pieces. Selections include knitted and puffer vests, wool sweaters, plaid and striped button-down shirts, trousers, and jeans. Additionally, the collection includes a variety of jackets, such as leather, puffer, varsity, denim, trench, and raincoats.
The color scheme of the collection has winter tones on the garments such as olive green, brown, beige, and gray, with splashes of color in the jackets. This curation spotlights NovaMen’s “comfort-focused silhouettes and sophisticated color tones are dominating men’s fashion.”
Sizes in the NovaMen collection range from Small to XXXL, and prices range from $7 to $50.
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