Diddy’s financial status continues to be impacted as he faces multiple lawsuits regarding alleged sexual assault and sex trafficking. TMZ reported that America’s Best Contacts & Eyeglasses has ceased sales of Diddy’s Sean John eyewear following the release of a video showing him assaulting Cassie at a Los Angeles hotel in March 2016.
Stores were instructed to remove all Sean John frames and replace them with alternatives of appropriate pricing until further notice. This move follows similar actions by other companies; Peloton recently announced the removal of Diddy’s music from its workout classes in response to the legal challenges he faces. Additionally, in March, Diddy sold all his shares in Revolt, a multimedia network he co-founded in 2013, following federal raids on his properties.
Peloton confirmed the decision, stating that they had paused the use of Diddy’s music and removed the Bad Boy Entertainment Artist Series from their platform. Diddy addressed the recent controversy in an Instagram apology, acknowledging his reprehensible behavior in the leaked video.
Reflecting on the incident, Diddy expressed regret and took full responsibility for his actions, describing his behavior in the video as “disgusting” and emphasizing that he makes no excuses for it. The release of the surveillance footage has reignited public scrutiny of Diddy’s past actions and their consequences, highlighting the ongoing legal and reputational challenges he faces.
This latest development adds to the cascade of troubles Diddy has encountered this year, both personally and professionally. Despite his attempts to address the situation through public statements, the fallout from the assault video continues to impact his business ventures, with companies distancing themselves from his brand. As the legal proceedings unfold, Diddy’s future remains uncertain, with implications for his career and financial stability.