Beyoncé fans set social media ablaze after Live Nation Vegas made a cryptic post about a big “cowboy-themed” announcement. The post also included a silhouetted figure that some fans are saying is Queen Bey. While it was reported that she was in talks with MSG Networks to headline at the Sphere, nothing was confirmed. However, fans would likely be obliged if found true.
Beyoncé’s last trek —which comprised over 50 shows — for the Reinassance tour was from May 2023 until September. After getting some much-needed rest, in March 2024, Bey dropped off her eighth studio album, Cowboy Carter. Offering a blend of country and folk influences, the project examines the influence Black Country artists have on the genre. Prior to the album’s release, she dropped off two singles, “Texas Hold ‘Em” and “16 Carriages.” The album is the second installment in her Renaissance series, Act II.
tHE Beyoncé EFFECT
The singer’s latest album has taken over the charts and helped boost the sales of retailers like Levi Strauss & Co. In April, CBS News reported that her track with Post Malone, “Levii’s Jeans,” helped boost the company’s stock by 20%.
“Denim is having a moment, and the Levi’s brand is having a powerful moment around the world,” Levi Strauss CEO Michelle Gass said in a statement. She continued: “One of the things that really is significant about Levi’s brand, and we place a lot of emphasis and investment, is making sure that Levi’s brand remains in the center of culture.”
Glass added, “And I don’t think there’s any better evidence or proof point than having someone like Beyoncé, who is a culture shaper, to actually name a song after us.” Capitalizing on the moment, the company has changed its account name on Instagram to “Levii’s” to reflect the spelling of the title of her new song.