Kai Cenat recently explained why he turned down a $60 Million deal with the streaming platform Kick.
Appearing on Shannon Sharpe’s Club Shay Shay podcast, the NFL Hall of Famer was confused about Cenat’s decision.
“You turned down $60 million to join Kick. Why did you do that?”Sharpe asked.
“It wasn’t right. I couldn’t join Kick at the time because I realized that not all money is good money,” Cenat explained. “Some money you could take and deals you could sign that would jeopardize everything that you built up.”
“Sometimes you gotta just say no. This is cool, it’s generational, but I’m more like, ‘What am I stamping on the world?’ What am I going to be known for? If it doesn’t make sense, I’m not doing it,” Cenat continued. “I had such a great community where I’m at now, why would I leave it?”
Cenat said he made his decision after consulting with God in prayer.
“It was me and God,” he said. “2023 right before my Sub-A-Thon. I got a call from Kick saying, ‘We got these millions.’ Fifteen days on Twitch, then 15 days on Kick, and then reveal that you’re on Kick.”
I told my team, ‘I can’t do it.’ As soon as I hung up, I got down on my knees, put my hands together, and prayed. I said, ‘God I just turned down a crazy amount of money that’ll help me for a lifetime,” Cenat recalled. “ I just hope that you keep me on the road of staying focused and being able to achieve my dreams at a natural pace. And he answered.”
Although he didn’t sign on the dotted line, Cenat remains one of the most-subscribed creators on Twitch. Last year, he curated numerous viral moments with guests such as Snoop Dogg, Kevin Hart, Druski, Nicki Minaj, John Cena, and more.
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