Kendrick Lamar leverages his viral ‘Pop Out’ concert in Los Angeles to give back to his community in a big way.
Partnering with pgLang, Tim Hinshaw’s Free Lunch, and participating artists, the “Bitch, Don’t Kill My Vibe” rapper has donated $200,000k to nearly two dozen charities and community initiatives in Los Angeles; including the Boys & Girls Clubs, The Hidden Genius Project, Alma Backyard Farms, and many more.
“We haven’t seen this type of Unity on the West since we lost our brother Nipsey Hussle,” owner of Free Lunch, Tim Hinshaw, tells Billboard. “As Dot said on stage, this moment was bigger than a back and forth; it was about supporting each other and showing the world that we could come together for a greater cause. All of these organizations play a pivotal role in the development of our community and the hope is that we all continue to support them moving forward.”
One of the 20 lucky recipients of Kendrick’s generosity is the Compton G.irls Club.
“We would like to thank pgLang and Free Lunch for recognizing their roots and supporting g.irls from the hood. It’s refreshing to know that Kendrick always comes back to the community to support the next generation,” Chrystani Heinrich, founder and executive director of Compton G.irls Club, told the outlet.
Last week, K. Dot and hip-hop’s elite descended on Compton for the Ken & Friends Juneteenth bash at the Kia Forum. The highlight? A live performance of his world-famous diss track ‘Not Like Us,’ all captured for the song’s visual treatment.
TMZ first broke the news: the Pulitzer Prize-winning artist staged a blockbuster music video shoot with beefed-up law enforcement. Social media blew up Saturday (June 22), with clips of Kendrick, flanked by a Compton army. The star-studded video lineup includes DJ Mustard, YG, and a whole slew of others. It’s like his Pop Out concert all over again, pulling in heavyweights like Dr. Dre, E-40, Tyler, The Creator, Roddy Richh, and Ty Dolla $ign.