Kendrick Lamar Reacts To A Fan Pinching His Cheek

Recording artist Kendrick Lamar accepts Best Rap Album for 'DAMN.' onstage during the 60th Annual GRAMMY Awards at Madison Square Garden on January 28, 2018 in New York City.
NEW YORK, NY – JANUARY 28: Recording artist Kendrick Lamar accepts Best Rap Album for ‘DAMN.’ onstage during the 60th Annual GRAMMY Awards at Madison Square Garden on January 28, 2018 in New York City. (Photo by Kevin Winter/Getty Images for NARAS)

Kendrick Lamar is going viral after his reaction to a fan pinching his cheek.

While on the set of the “Not Like Us” video, a clip from the shoot is now going viral. In the clip you can see a fan pinch Lamar’s cheek- which left him all smiles.

The clip has been making its rounds on social media and fans simply can’t get enough of the rapper’s reaction. “awwwwwwwww lmfaoooooo his expression was adorable, bet he ain’t been pinched on his cheek in forever…” commented one fan. “A black woman touch! That’s a mama , auntie , and grandma..” reacted another.

There were no words exchanged- just a wholesome interaction. Take a look below.

It’s been a great week for Lamar as we previously reported that his diss record ‘Not Like Us’ could reportedly be eligible for a Grammy.

During a recent interview with TMZ, Recording Academy CEO Harvey Mason Jr. discussed the record’s potential for a Grammy. 

“Obviously, it’s a hot record, it’s amazing artistry,” Mason Jr. expressed. “Great writing… Incredible.” He goes on to mention Lamar’s previous Grammy’s success. “You got an artist that’s been nominated before,” Mason Jr. noted. “He’s been successful with the organization… I don’t see any reason why it couldn’t be.”

He continued: “It’s impactful on so many levels,” he explained. “I like to believe the Academy members recognize that.” 

If the hit song is nominated for a Grammy, this wouldn’t come as a surprise for Lamar’s fans. The Compton artist already has 50 Grammy nominations and 17 wins. Including Best Rap Album, Best Music Video, Best Rap Song, and Best Rap Performance. His latest album Mr. Morale & the Big Steppers, won Best Rap Album.

Even a new category may be created for the infamous beef between Lamar and Drake. When asked if the Recording Academy might consider creating a Best Diss Song category, Mason Jr. says, “anything is possible.”