Lil Mama Criticizes Lack Of Support In Beauty Industry

LIL MAMA
LOS ANGELES, CALIFORNIA – JUNE 25: Lil Mama attends the BET Awards 2023 at Microsoft Theater on June 25, 2023 in Los Angeles, California. (Photo by Paras Griffin/Getty Images for BET)

Lil Mama recently opened up about the disparities she’s faced in the beauty industry, contrasting her experiences with those of Taylor Swift and Kendall and Kylie Jenner. During an interview with Loren Lorosa, captured by The Neighborhood Talk, the “Lip Gloss” rapper expressed her frustration over the lack of support she has received in comparison to these celebrities. She highlighted that while stars like Swift and the Jenners have had the opportunity to create comprehensive product lines reflecting their personal interests and aesthetics, she has not been afforded the same chance.

“I think that, you know, the opportunities that people like the Taylor Swift’s or the Jenner’s would get was an opportunity to actually build out a full cosmetic line that would be a representation of who they are,” Lil Mama stated in the interview. “How they see fashion, how they see the world of beauty, and kind of speak to that audience while I was singlehandedly being the face of fashion and beauty for a really large community, which I would have to say is the African-American community.”

Despite these challenges, Lil Mama has made significant strides in the beauty industry with her own ventures. She launched the “It’s Poppin Collection,” which includes both cosmetics and jewelry. In February, she released the “Truly In Love” lip gloss, marking a major milestone in her career. Reflecting on her journey, she said in a press release, “It’s been a long time coming. ‘Lipgloss’ has contributed to the success of many cosmetic brands worldwide. Now it’s my turn, I’ve entered that chat! This is redemption for me.”

Lil Mama’s experiences highlight the ongoing challenges faced by African-American entrepreneurs in the beauty industry, emphasizing the need for greater support and representation.