According to reports, Pusha T has boldly stepped into the coffee industry with Grindin, marking a savvy new chapter in artist-led ventures. The name of Clipse‘s well-known debut song from 2002 served as inspiration for the rapper’s most recent coffee brand introduction. Set to debut on Saturday, November 16, the blend will be introduced at Los Angeles’ Café Tropical.
Pusha took to Instagram, writing, “All my dreams & ideas start from my passions.” “Luckily I have been able to find partnerships & platforms to help bring my visions to life. This is just a piece of me & how I start my day.”
Alongside its debut at Café Tropical, Tyler, The Creator’s Camp Flog Gnaw festival will also serve the coffee, with both locations unveiling unique merchandise. Café Tropical will host an exclusive Grindin Coffee x Carhartt WIP hoodie, while the festival lineup includes additional hoodies, along with totes and tees.
Clipse Returns to Def Jam: A New Era of High-Level Raps
Recently, Pusha and his brother shook up the music world as the duo revealed their return with an eagerly awaited album, Let God Sort ‘Em Out, now set for release under Def Jam’s banner.
Following stints with labels like Jive and Arista, the duo has now joined Def Jam’s legendary roster—a fitting home for their next chapter, while Push remains a solo artist under the same label. Malice revealed the news on October 28, sharing an Instagram photo of himself in Def Jam’s offices, posed in front of a screen bearing the words, “Def Jam welcomes Clipse.” The rapper added a caption to the image, remarking, “A picture’s worth…”
Pusha voiced in a Vulture interview, “I think this is where you get the difference between taste and filler. This music is curated. This is a high taste-level piece of work. You can only have that level of taste when you have the fundamentals down to a science. I think it’s been definitely missing. Then there’s the competitive aspect.”
Malice contributed, stating, “This is smart basketball. It’s fundamentals. And not only that, it’s authenticity. It’s what rap should look like if you’re real about your craft, real about your experience, real about your storytelling. It’s bringing the fans along to see the growth, not trying to fit in or fabricate.” “It just seems like in other genres of music, they have the luxury of growing. For some reason, we act like we’re not supposed to evolve. This is what the true evolution of the Clipse looks like. It’s just good to be able to show that and still have high-level raps.”
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