Rihanna sets out to revolutionize the beauty industry once again, with the launch of her highly anticipated haircare line, “Fenty Hair.”
Taking to Instagram on Tuesday (June 4), the Barbadian beauty announced that “a new family is moving in;” teasing the launch of her brand-new venture, which is slated to arrive in just a few weeks.
“@fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for,” she added, alongside a video clip featuring herself in a blonde pixie cut wig and classic cut trench coat, as she strolls through her “new” neighborhood complete with a diverse community of perfectly coiffed neighbors.
“You know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural,” she added, explaining the inspiration behind the line.
“So I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style 💁🏿♀️”
“We coming 6/13,” she concluded, prompting fans to “sign up NOW” to secure early access and shop before anyone else does.
Get your first look at Fenty Hair below.
Rihanna’s Fenty empire continues to flourish, buoyed by rave reviews from both social media and industry experts. With reported revenues of approximately $1 billion in 2022, Fenty Beauty stands as a cornerstone of the “Umbrella” singer’s wealth, contributing significantly to her estimated net worth of $1.7 billion as of 2021, according to Forbes.
Surpassing her success in music, Rih’s stake in Fenty Beauty, estimated at 50%, forms the bulk of her wealth, while her popular lingerie venture, Savage x Fenty, adds to her financial portfolio, along with earnings from her acclaimed career in music and film.