Rihanna’s Cheeky Savage X Fenty Ad Goes Viral

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PARIS, FRANCE – JUNE 21: (EDITORIAL USE ONLY – For Non-Editorial use please seek approval from Fashion House) Rihanna attends the A$AP Rocky X American Sabotage by AWGE Menswear Spring/Summer 2025 show as part of Paris Fashion Week on June 21, 2024 in Paris, France. (Photo by Stephane Cardinale – Corbis/Corbis via Getty Images)

Fans had mixed reactions to Rihanna’s recent post, which showcased her promoting her Savage X Fenty underwear and bra lines in a casual, spontaneous manner. In a short clip, Rihanna is seen out and about with her friends, dressed in a plaid skirt and light blue top. She playfully reveals her derrière to her friends, causing quite a stir online. This cheeky moment has contributed to her brand’s widespread popularity. Since the 22-second clip was shared on X (formerly known as Twitter) yesterday evening, it has garnered over 46.6 million views, 334,000 likes, 26,000 reshares, and over 5,000 comments.

Rihanna’s relatable caption, “since I clearly won’t be achieving my six pack til next summer, I switched my summer goal to matching my shoes to my panties! 🤷🏿‍♀️,” resonated with many fans. One user commented, “Same sista. I fumbled the abs,” while another praised her appearance, saying, “That booootyyy thoooo.” The clip even led some fans to admit they watched it repeatedly, with one person noting, “I watched this way too many times already.”

Despite the overwhelming positive response to the Savage X Fenty ad, some fans couldn’t help but ask about new music. One blunt comment read, “Switch your summer goal to releasing an album.” It’s been a long wait since Rihanna’s last album, “ANTI,” and while she has released a few singles and features, fans are eager for a full-length project.

As the video continues to trend, Rihanna remains a master of keeping her audience engaged, whether through her music, her entrepreneurial ventures, or her playful social media presence. While the wait for new music continues, moments like these remind fans of why they love her—her charisma, confidence, and ability to connect with people on a personal level. Rihanna’s latest post is yet another testament to her enduring influence and appeal in the entertainment industry.