Latin music is currently at its peak in the United States, with the likes of Bad Bunny, Karol G, Peso Pluma, and others leading the way.
The genre’s revenues in the U.S. grew by 16% over 2022, hitting $1.4 billion. According to the RIAA, this is the second consecutive year the genre has generated over a billion. This week, the American Association released a revenue report capturing how fans engage with the genre through streaming and creative partnerships.
Latin music has gained popularity in America recently, resulting in major tours headlined by Latin artists and collaborations with other genres for chart-topping hits.
“Latin music has exploded in the U.S. over the last decade as a new generation of stars boosts the genre and streaming puts this dynamic sector at everyone’s fingertips,” said RIAA SVP, Public Policy & Latin Music Rafael Fernandez Jr. “No longer limited by language, access or outdated assumptions – Latin artists are shaping our culture as fans gravitate towards the spirit of this music, propelling faster growth than all other listening and expanding our horizons further every year. At the same time, there are opportunities for more fans to subscribe to paid streaming services and Latin vinyl sales to spin up even higher, finding different ways of connecting and inspiring unforgettable moments together as artists and labels offer up new sounds and songs.”
According to Luminate’s 2023 report, released in January, Spanish-language music is now the second most consumed genre globally. The impact in the U.S. market is helping fans discover new sounds. Latin music is a significant part of the U.S. music industry, growing in popularity and reach each year.
“It’s incredible to see the impact this genre is having on the overall U.S. market and the role streaming continues to play in helping fans connect as they discover new styles, artists and sounds,” explained Matthew Bass, RIAA VP, Research and Gold & Platinum Operations. “And just as we’ve seen vinyl surge in the overall market, Latin music has plenty of space to expand even deeper into this traditional format with new highs undoubtedly yet to come. The consistent creative and commercial boom across Latin music is a testament to the ways vibrant partnerships and label expertise can help artists reach new heights with their creative vision and bring fans closer to the music than ever.”